At Roke, maintenance costs €39, €89 or €199 a month + VAT, depending on what you want to hand over: just the technical side, small updates as well, or your Google Business Profile on top.
But a website doesn't need maintenance just because it exists.
It depends on how it's built, how often it changes and what happens to your business if it stops working.
Our plans
| Plan | Price | What it includes |
|---|---|---|
| Essential | €39/month + VAT | Uptime monitoring, security, applicable technical updates, backups or recovery depending on the infrastructure, fixes for covered technical issues and email support. |
| Care | €89/month + VAT | Everything in Essential, plus small, agreed updates to existing pages: copy, photos, links, service information or promotions. |
| Local | €199/month + VAT | Everything in Care, plus ongoing management of your Google Business Profile: profile review and updates, regular posts, review replies, local visibility tracking and a monthly progress report. |
No plan includes redesigns, new pages or new features. If you need something like that, it's quoted separately.
If we didn't build the website, we review it first. Some sites we can take on straight away; others need some work before we can maintain them properly.
What you're actually paying for
Maintenance can cover quite different things.
Keeping the technical side working. Dependencies, a CMS, plugins, external services or infrastructure may need updates and checks. The more moving parts a site has, the more there is to look after.
Being able to recover the site if something breaks. When there's content, a database or information you can't rebuild just by redeploying the project, backups and recovery matter a lot more.
Spotting problems. A shop that stops taking payments or a form that stops sending enquiries are problems you want to catch early.
Making small changes. Updating a price, a photo or some copy, or adding content, isn't technical maintenance, but many plans set aside time for this kind of work.
Not every website needs the same thing.
A simple site that changes twice a year may need very little attention. An online store, a WordPress site with several plugins or a site connected to external systems has more to keep an eye on.
Do you need maintenance?
I'd ask myself one simple question:
What happens if something stops working tomorrow?
If the answer is "not much", you probably don't need a big plan.
If downtime means losing sales, enquiries or part of how your business runs, it makes sense to have more cover.
How often the site changes matters too.
If you update offers, team members, products or content every month, you'll probably want a plan that includes small updates. If you never change anything, maybe not.
Before paying a monthly fee, ask this
What exactly is included? "We look after your website" doesn't say much. It should be clear what gets updated, what gets monitored and how many changes are included.
Which changes are covered, and which aren't? With us, Care and Local include small, agreed updates to pages that already exist. If something goes beyond that, we tell you first. Some providers work with blocks of hours. What matters is knowing beforehand.
What happens if I cancel? You should keep your website, your content and the access that's yours. Maintenance is a service; it shouldn't be the thing that ties you to a provider.
What if I need something that isn't covered? A new feature, a new page or a redesign should be treated as additional work, not turn up later as a surprise.
Maintenance isn't Growth
This distinction matters.
Maintenance means keeping what you already have working and being able to make small changes.
Growth means actively working on SEO to improve results, whether organic, local or a combination of both:
- goals and deliverables agreed at the start;
- planned content;
- ongoing SEO work depending on scope;
- a monthly report with Search Console data.
Even our Local plan is still maintenance: it's ongoing management of your Google Business Profile, not a full local SEO or website SEO strategy.
When it's time to work on growth actively, we set it up separately, from €449/month + VAT depending on scope.
So which one should you choose?
If you just want to stop worrying about the technical side, Essential.
If you also know there'll be small changes every month, Care.
If you run a local business and also want us to look after your Google Business Profile, Local.
And you may not need any of them.
If the site is built to need very little attention and you'd rather handle what's needed yourself, paying a monthly fee just because doesn't make much sense.
You can see the details of our maintenance plans.
And if you're still working out what a website costs overall, we cover that in how much a custom website costs.
We write about decisions that come up in real projects: how to structure a website, how to capture demand and when technology can simplify a business.