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Process / How we work

How we work, from start to finish.

Five phases, with decisions agreed before moving on and reviews at the moments that matter. At each stage you know what we're doing, what we need from you and what you get.

You know what's happening at every stage.Before we start, we define what we'll do, what we'll need from you and what it means for each phase to be finished.

  1. 01

    FitSee whether and how we can help.

  2. 02

    StrategyDefine what gets built and why.

  3. 03

    Design & buildMoving together, with reviews.

  4. 04

    LaunchCheck and go live.

  5. 05

    GrowthMaintain or evolve, if needed.

Starting point

We start by understanding your business.

The better we understand what you sell, how you work and what the project needs to achieve, the fewer decisions we have to make blind.

So we don't start with colours or references, but with context. From there we define structure, messaging, design and technology.

Fit / Before the proposal

First, we check whether the project makes sense.

Before preparing a proposal we need to understand the problem. Sometimes the solution is smaller than you expected, and sometimes we're not the right team. Either way, we'll tell you.

What we need to know

Where you are and what you're after.

What you have now, what isn't working and what you want to achieve. You don't need a complete brief: we sort it out together in the first conversation.

  • Business, service and customer.
  • Main project goal.
  • Current situation and constraints.
  • Budget and expected timing.

What you get

A concrete proposal.

If we're a fit, we send you a proposal based on the information available and the type of project. If you don't need everything you had in mind, we'll say so.

  • Recommended approach.
  • What's included.
  • Price.
  • Estimated timeline and next step.

Strategy / Before design

We decide what needs to exist, and why.

We turn what we've learned about the business into a plan: which pages or features are needed, what each one should explain, what content is required and in what order to tackle it.

If it's a website

Structure, message and journey.

We define how to present the business so first-time visitors understand what you do and what to do next.

  • Page architecture.
  • Messaging and hierarchy.
  • Content needed and who provides it.
  • Goal of each page.

If SEO is included

We start from how people search for you.

We look at what your customers search for and who you compete with, to decide which pages can help you show up.

  • Searches and competition.
  • Services and areas.
  • Ranking priorities.
  • What to tackle first.

What comes out of it

A clear plan before building.

By the end of this phase we know what gets built, what content is needed and what the priorities are. The format of the documentation depends on the contracted scope.

Design & development

Design and development move together.

Visual and technical decisions are made side by side, so what you approve is what ends up working. A website, an online store and custom software aren't built the same way: the work adapts to each project.

Visual direction

First, we set the visual language.

Typography, layout, imagery and components, using real content. We agree it with you before rolling it out across the project.

  • Design suited to the business.
  • Desktop and mobile together.
  • Real content, not filler text.
  • Review rounds based on the contracted scope.

Development

Then we build it.

Performance, technical structure and SEO are part of development from the start. Analytics and other integrations are set up according to what's been contracted.

  • Works on any screen.
  • Performance and technical structure.
  • Technical SEO where relevant.
  • Agreed forms and integrations.

Throughout the project

How we communicate.

We keep important decisions in one place and confirm changes before moving on, so nothing depends on scattered conversations.

  1. 01
    A clear point of contact.You always talk to the people doing the work, and on your side there's one person of reference.
  2. 02
    Feedback with context.You don't need to suggest design fixes: tell us what concerns you and why.
  3. 03
    Milestone reviews.We review once there's enough to decide on. The number of rounds depends on the contracted scope.
  4. 04
    Visible progress.You see the project take shape before it goes live, not just at the end.

Launch / Going live

Before going live, we check that everything works.

We check what a screenshot can't show: that forms, links and features respond, that everything looks right on any screen and that the project's technical elements are in order.

What we check

That everything does its job.

  • Mobile and different screen sizes.
  • Links, forms and features.
  • Basic performance.
  • Tracking, if it's part of the project.
  • Technical SEO and indexing, where relevant.

Going live

And we get it up and running.

We put the project live, check that everything works in the real environment and walk you through the features and day-to-day management.

  • Publishing.
  • Final validation.
  • Walkthrough of the features.
  • Ongoing management and next steps.

After launch

After launch: what comes next and what it costs.

Handover closes the contracted scope. Depending on the project, there may be recurring third-party costs: domain, hosting, licences, platforms or external services. Maintenance and further development are separate services, and optional for a website. For custom software, we manage the infrastructure for a recurring fee agreed before we start.

Maintenance

Keep it running.

Monitoring, updates, security, small changes and support, depending on the plan.

  • Essential · €39/mo + VAT
  • Care · €89/mo + VAT
  • Local · €199/mo + VAT

Growth

Make it do more.

SEO, new pages, optimisation, content, automations or new features when the business needs them.

  • Ongoing work from €449/mo + VAT.
  • Kept separate from maintenance.
  • Goals and work defined each month.

Your part

What we need from you.

You don't need to prepare documents or know about design. We need the context only you have, and answers at the key moments. If materials or answers are delayed, the schedule moves too.

01

Business information.

What you sell, to whom and what's changing.

02

Agreed content.

Copy, images, access or materials we've agreed you'll provide.

03

Timely answers.

Sign-off at the points where a decision needs your judgement.

04

One person of reference.

Someone who can gather and confirm decisions for the business.

Timing

Timelines based on scope.

A website, an online store and custom software don't take the same time. Before we start we agree an estimate, milestones and dependencies. Timing depends on scope, reviews, decisions and when materials arrive; if something unexpected comes up, we'll tell you.

At the startWe agree scope, milestones and estimated dates.Schedule
DuringWe work by milestones and meet when something needs sign-off.Milestones
If something changesWe explain how it affects price and timing before doing it.Changes
At the endYou know what's been delivered and what your options are.Handover

FAQ

Frequently asked questions.

No. We need information and context. We help you organise the content and agree together which materials are needed and who provides them.

Shall we start?

Tell us what you want to solve.

You don't need to know which service you need. Tell us where you are now and what you want to achieve. We'll tell you how we'd approach it.

Tell us about your project ↗See services