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Think better before doing more.
SEO, websites, conversion, technology and business explained without jargon. Ideas you can follow even if you don't work in digital.
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Ideas to put into practice.
Written for owners and teams who need to make better decisions about their website, search visibility or tools.
Before you hire someone to build your website, ask them this
Six questions to find out whether the person building your website understands your business, plus a simple template to start the project with clear ideas.
Digital business · 6 minYour website isn't showing up on Google? Check these things, in this order
Before doing any SEO, check whether Google knows your page, which searches it shows up for, and whether the problem is the website or Google Maps.
SEO · 6 minHow much website maintenance costs, and what you're actually paying for
Our maintenance plans cost €39, €89 and €199 a month + VAT. Here's what each one includes, what changes the price and when you actually need maintenance at all.
Digital business · 5 minDo you need to redesign your website? Check this before you rebuild it
A website doesn't need a redesign just because it's old. These are the signs that do justify one, and when it's better to fix just part of it.
Web & conversion · 5 minWix or a custom website: how to choose based on what you need
Wix can be a very good choice. So can a custom website. The difference is how far you need to go beyond the standard, and how much control you want to keep.
Digital business · 5 minCan AI build your website? Yes. The real question is what you ask it to do
AI can already generate a lot of a website. The challenge isn't producing pages, it's giving it context, making good decisions and knowing what to check before you publish.
Technology · 5 minEditorial web design: what it is and when it makes sense
Editorial web design uses hierarchy, typography, rhythm, spacing and imagery to organise a page. Here's when it adds value, and when it complicates a website for no good reason.
Web & conversion · 4 minHow to explain a professional service when what makes you different doesn't fit in a list
When your competitors seem to offer the same thing, a list of services isn't enough. How to explain the way you work, choose which projects to show and make what really sets you apart visible.
Web & conversion · 5 minLocal SEO: when to create a page for each location
A page for every town isn't a strategy on its own. How to decide which locations deserve their own URL, what content needs to change and how it fits with Google Business Profile.
SEO · 6 minWebsite architecture: what pages you need and how to organise them
How to decide what deserves its own page, which content belongs together and how to connect a website so every URL has a clear job.
SEO · 5 minCore Web Vitals: what they measure and what's worth fixing
What LCP, INP and CLS measure, what values are recommended, how to read PageSpeed Insights and what to prioritise before chasing a perfect score.
SEO · 6 minTechnical SEO in Next.js: what to check before launch
What to check on a Next.js website before it goes live: metadata, canonicals, hreflang, sitemap, indexing, redirects, rendering, structured data, images and performance.
SEO · 7 minNext.js vs WordPress: which to choose for a business website
A practical comparison of WordPress and Next.js: editing, design, maintenance, performance, integrations and when a headless approach makes sense.
Technology · 6 minHow long does it take to build a professional website?
There's no universal timeline for building a website. What really changes a project's schedule, and two real examples of websites finished in very different timeframes.
Digital business · 5 minHow much does a custom website cost?
What makes a website cost more or less, how to compare quotes, and what our website, SEO, ecommerce and custom software projects currently cost.
Digital business · 5 min
Start here
Three topics.
No noise.
If you came to the blog to learn something specific, these are the three paths that make most sense: getting found, improving a website or deciding better before investing.
01 · SEO
Get found.
Searches, Google, service pages, locations and everything that connects a search to an enquiry.
See SEO articles →
02 · Web & conversion
Be understood.
Architecture, copy, design and decisions that help a good company look like a good company online too.
See web articles →
03 · Digital business
Decide better.
Budgets, timelines, maintenance and what to ask before investing in a website.
See business articles →
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