Elite Fitness Figueres
Two centres.One digital presence.
How we built the website, Local SEO and Google Business Profile for a gym that opened a second centre, dedicated to Hyrox, halfway through the project.
- Gym
- Hyrox
- Website
- Local SEO
- Google Business Profile
- Client
- Elite Fitness Figueres
- Work
- Website + Local SEO + Google Business Profile
- Location
- Figueres, Girona
- Status
- Ongoing work
Where it started
The community was already there. The rest of the digital presence wasn't.
Elite had an established Instagram account: people who train there, recommend it and follow it. But anyone searching Google for a gym in Figueres found nothing comparable — no website explaining the centre, no profile ready to compete on the map.
What existed
- ✓An established Instagram
- ✓A community that recommends the centre
- ✓A team with its own way of training
What was missing
- —A website explaining the centre and its services
- —A Google Business Profile ready for local searches
- —Pages built around how people in Figueres actually search
The project changed
Halfway through, a second centre opened.
While we were building the gym's presence, Elite opened a second space in another unit of the same complex, a short walk away: a centre dedicated to Hyrox and functional training. Two audiences, two ways of training — and one shared philosophy: train, look after yourself and improve, whatever your level.
Gym
Unit 2Strength · Gym floor · Personal training
Training, health and every level.
Hybrid Center
Unit 5Hyrox · CrossTraining · Functional
Intensity, performance and competition.
One brand, two experiences
Two ways to train, one website.
The website opens with a simple question: what are you here for? From there, each centre has its own identity, but they share structure, navigation and brand. Moving from one to the other is a click, not a different website.
The entry
One door: choose the Gym or the Hybrid Center.
Gym
Yellow, light and a friendly tone: a gym where anyone can start.
- Training
- Health
- Approachable
- Every level
Hybrid Center
Red, lightning and more visual tension: a space built to compete.
- Intensity
- Performance
- Competition
- Hyrox
Designed mobile-first, since that's where most visitors arrive, and in four languages (Spanish, Catalan, English and French), because Figueres also sees plenty of people passing through.
One local presence
One strong Google Business Profile instead of two competing for the same spot.
The obvious move would have been two profiles, one per centre. We decided the opposite. It isn't a Google rule — it's a decision for this specific case.
One brand
Elite is one business with two spaces, not two separate companies.
Practically the same location
Both centres sit in the same complex, a short walk from each other.
Complementary services
Gym, strength, functional training and Hyrox overlap in many searches.
Don't split the local presence
With two profiles this close and this similar, local signals and visibility risked being divided between them.
One profile represents the whole, and the website then sends each person to the centre they're looking for.
From search to centre
How someone who'd never heard of Elite finds it.
Most people don't search for the brand — they search for a gym nearby. That's where a new member is won or lost.
- 01 · Searches
“gimnasio figueres”
↓→ - 02 · Google and Maps
Elite's profile and website appear
↓→ - 03 · Chooses
Gym or Hybrid Center
↓→ - 04 · Acts
Visits the website, calls or asks for directions
What triggers the profile
«gimnasio figueres»
profile appearances
«gym figueres»
profile appearances
Google Business Profile, August 2026. Generic searches, not the brand name. Queries are shown exactly as they appear in the data.
How it was built
Understand how people search first. Design second.
SEO wasn't added at the end. It decided which pages exist and what each one says.
- 01
Listen to the searches
What someone in Figueres types when looking for a gym, a personal trainer or Hyrox.
- 02
Organise the services
Every important service, with a clear place inside the centre it belongs to.
- 03
One page per intent
Gym, Hyrox and services with their own pages, without two competing for the same thing.
- 04
A clear location
Where each centre is and how to get there, the same on the website and on the profile.
- 05
Profile and website in sync
The services on the profile match the website, and the website reinforces what Google already knows about the business.
- 06
Easy to interpret
Structured data and a clean architecture so search engines and AI assistants can better understand what Elite is, what it offers and where it is.
Results
What the data says.
Figures from Google Business Profile and Search Console, plus positions observed in screenshots. Each block states its source and period: they aren't the same window and they don't add up. Profile views aren't unique people, and actions are interactions, not customers. Observed positions are one-off screenshots, not permanent rankings.
actions from the Google Business Profile
Google Business Profile · 22 Mar – 28 Oct 2026
Google Business Profile22 Mar – 28 Oct 2026
Search Console · website19 May – 28 Oct 2026
Observed positionsScreenshots from 2026 · exact date not verified
The centre kept signing up new members during this period. We don't attribute those sign-ups to the website or SEO alone: the new digital presence supports them.
Competitive context
A young presence, competing with far more established businesses.
In many of the searches that matter, Elite shares results with centres that have spent years building up reviews and authority. Even so, it has appeared among the top Google Maps listings for searches such as “gimnasio figueres”.
Snapshot of the competitive landscape · October 2026
Reviews matter, and continuing to earn them is part of the work. But Google weighs many signals at once — relevance, the website, location, the profile, services, content, authority and how people behave — and nobody knows the exact weight of each. What this case shows is that getting every piece right makes it possible to compete with far more established businesses.
Ongoing work
Every month, the data sets the next step.
We keep working with Elite on an ongoing basis. The profile and the website are maintained and adjusted using each month's data.
How we approach Local SEO in Girona →- ✓Profile services and information kept up to date
- ✓Google Business Profile posts
- ✓Consistency between website and profile
- ✓New content when searches deserve an answer
- ✓Tracking searches, calls and directions
- ✓Adjustments based on what the data shows
What made the project work
Every piece supports the others.
One business, not two.
We didn't treat the Gym and the Hybrid Center as separate businesses, but as two experiences of the same brand.
Profile and website together.
Neither is a separate tool: each one strengthens the other.
SEO from the first sketch.
We didn't design first and think about Google later. The searches shaped the structure.
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