Brava Ascensors
Ranking is good. A real enquiry is better.
A new website designed to win work: we studied where people searched for lift services, built the answers that were missing and connected them to a form designed for action.
- Strategy
- Website
- SEO
- Enquiries
- Project
- Brava Ascensors
- Work
- Web + SEO
- Area
- Girona and Costa Brava
- Status
- Live, receiving enquiries
Start with the market
Before designing, we looked for the opportunity.
Brava Ascensors wasn't an established brand in need of a new website. It was created as a digital asset to win clients, and it started with a question: where do people search for lift services, and what is the competition getting wrong?
What we analysed
- Competitors
- Searches
- Services
- The intent behind each search
What we found
- Searches with clear commercial intent
- Vague, generic pages
- Thin content
- Needs nobody was answering well
Searches where we saw real room to build a better answer.
Priorities
Not every search is worth the same.
We weren't chasing traffic for its own sake. Someone reading about lifts out of curiosity is not the same as someone with a broken lift in their building.
Information
Wants to understand.
Wants to know what to do, what a requirement means or what the options are. This content matters too: it moves people closer to a decision.
- ⌕requirements to install a lift
- ⌕what is a lift inspection
Real need
Wants it solved.
Has a problem or a project and is looking for someone to handle it. This is where the priority was.
- ⌕lift quote girona
- ⌕lift maintenance
- ⌕lift out of service emergency
- ⌕install a lift in a building
Commercial-intent searches first. Informational content to support the decision.
Architecture
One entry point for every problem.
SEO wasn't added at the end: the structure comes straight from the research. Each search becomes a need, each need has an answer, and every answer leads to the same place — the form.
What's happening to the person → the need they choose on the website
“My building doesn't have a lift yet”
Install a new lift
The biggest project: a complete new installation.
“My lift is old or keeps breaking down”
Replace or modernise
For those who already have a lift and need to renew it.
“Private house, no owners' association”
A lift for my home
A different need, with its own entry point.
“I want a regular servicing contract”
Maintenance contract
Ongoing maintenance, with its own path.
“The lift is out of service or has serious faults”
Urgent repair or failed inspection
Emergencies and requirements following an inspection.
Search → need → page → answer → form. The five needs are the ones visitors choose on the website itself.
Without relying on Maps
The website had to generate opportunities on its own.
Brava Ascensors is receiving enquiries without a Google Business Profile. All the work rests on the website: its architecture, its content and organic SEO.
This doesn't make organic SEO better than Local SEO. It shows that a website can also generate demand by itself.
- 01No Google Business Profile
- 02Organic SEO
- 03One entry point per need
- 04Content that answers real questions
- 05Structured data so search engines and automated systems understand the services
The journey
From Google result to form.
The whole site is built so the next step is obvious: explain the situation and ask for help.
- 01
Search
↓→ - 02
Page
↓→ - 03
Content
↓→ - 04
Form
↓→ - 05
Enquiry
First, what you need
The form starts by asking for the exact need, from the five options on the website.
One enquiry
People describe their case once, without repeating it or contacting several providers.
Manual review
Every enquiry is reviewed before the next step.
Enquiries arrive with enough context to act on: what the person needs and what situation they're in.
Results
The enquiry is the result.
Real enquiries from people with a commercial need, received through the website's forms.
Brava Ascensors CRM / own forms · September 2026
6commercial enquiries in one month
Types of need received
- Maintenance
- New installation
- Emergencies
- Official inspections
We show types of need, never people or contact details. We don't calculate conversion rates.
Beyond traffic
An impression isn't a client. Neither is a click.
Visibility metrics help explain what's happening. But in a project like this, what really matters is the people who arrive with a commercial need.
- 01Impressions: they see you
- 02Clicks: they visit you
- 03Enquiries: they want your help
An asset that keeps working
Every form teaches us something.
The website keeps receiving searches and enquiries, and each form adds information about which needs come up and which are worth strengthening.
We don't promise a number of enquiries per month.
- 01Keeps receiving searches
- 02Keeps generating enquiries
- 03Builds up knowledge of real needs
- 04Can be extended with new pages and content
Research before design.
Market analysis decided which pages existed, before any thought of colours or screens.
Pages built around real needs.
Each entry point answers a specific problem and leads to the same form.
Measure business, not just rankings.
The question isn't how many visits arrive, but how many people ask for help.
Your project
Is your business better than your website shows?
Tell us where you are and what you want to achieve. We'll design the solution around the goal, not around a template.
Tell us about your project ↗