Sánchez Ruiz Abogados
A new law firm didn't have to look like every other one.
When Alejandro Sánchez Ruiz opened his own firm, we built its entire digital presence: identity, website, service architecture, SEO and content.
- Identity
- Website
- SEO
- Content
- Client
- Sánchez Ruiz Abogados
- Work
- Identity + Web + SEO
- Location
- Girona
- Status
- Content ongoing
A blank page
Building the presence while the firm was being born.
Alejandro came with years of experience at another firm. What didn't exist yet was his own practice online: no identity, no website, no visibility. He had a clear initial direction; our job was to develop it into a complete ecosystem.
What was already there
- Years of experience at another firm
- A clear idea: blue, white and a professional image
What had to be created
- Logo
- Digital visual identity
- Business cards
- Website
- Service architecture
- SEO
- Blog
- Contact channels
- Email and basic infrastructure
Blue and white as the starting point. Everything else had to be built.
The visual challenge
A lawyer, without looking like a lawyer template.
The legal sector tends to repeat itself: the same photos, scales and generic columns, corporate templates and interchangeable messages. We wanted a contemporary take on the sector without losing the seriousness a client needs to trust it.
The sector template
Correct and recognisable, but identical to every other firm. It gives no reason to choose you.
Sánchez Ruiz
Authority, order and a visual direction of its own: modern while still feeling like a firm you can trust.
Too tech
Fresh and eye-catching, but closer to a startup than to someone you'd trust with a legal problem.
How we solved it
A deep blue as the base
The colour of trust in the sector, taken into a darker, more contemporary palette.
Type with character
Spaced capitals that nod to legal tradition, combined with a clean, current interface.
Original imagery, not stock
Backgrounds and visuals created for the firm instead of the usual photos. Some were generated with AI as an art direction tool.
Order over ornament
Authority comes from hierarchy and space, not decoration.
Visual direction
Modern, without losing authority.
A blue and white system that stays consistent from the homepage to the inner pages.
- ◦The SR monogram as the firm's signature
- ◦Spaced capitals for the name, with a classic feel
- ◦Custom blue backgrounds replacing stock photography
- ◦High contrast and plenty of space for the content
- ◦Contact and WhatsApp always visible
The visuals were created specifically for the firm; AI was one more tool in the process, not the goal.
Identity
An identity that works off-screen too.
Here the work went beyond the website: logo, visual application and business cards, so the firm is recognisable in a meeting just as on Google.
Sánchez Ruiz
Abogados
- 01
Logo
A restrained SR monogram, designed to work small and on blue.
- 02
Digital application
The same identity carried through the website, its inner pages and contact.
- 03
Business cards
The identity in print, for meetings and the firm's everyday work.
- 04
QR code
On the card, a QR code that gives direct access to the firm's contact details.
The SEO idea
Don't design only for people who already know the firm.
People who already know Alejandro search for his name. But people who don't yet know him don't search for “Sánchez Ruiz Abogados” — they search for their problem. The website's architecture was built to answer both.
Those who know him
Search for the brand.
They just need to find the firm and confirm it's the one they were recommended.
- ⌕sánchez ruiz abogados
Those who don't know him yet
Search for their problem.
They have a specific need and don't yet know which lawyer they need. That's where a new client is won.
- ⌕second chance law lawyer
- ⌕traffic accident lawyer
- ⌕family lawyer in girona
- ⌕problem with my insurance
That's why the website didn't stop at Home, Services and Contact: every important legal need has its own page.
Architecture
One page for every real need.
The website is organised into eight distinct practice areas, each with its own page for Girona. Every page explains the problem clearly, builds trust and ends in a simple way to get in touch.
Legal problem → dedicated page
“I have debts I can't pay”
Second Chance Law
What it is, who it can help and how to start. One of the strongest lines, within a broader architecture.
“I need a criminal lawyer”
Criminal Law
An urgent need, where trust is decided quickly.
“I have a civil dispute”
Civil Law
Its own space, with what someone needs to know before calling.
“We're separating”
Family Law
A sensitive subject, explained clearly and in a warm tone.
And four more areas, each with its own page
- Penitentiary Law
- Real Estate and Financial Law
- Traffic Accidents
- Insurance Contract Law
Legal problem → dedicated page → answer → trust → contact. A business architecture, not a keyword list. The structure also exists in Catalan and English.
Content
The blog keeps adding answers.
Service pages answer people already looking for a lawyer. The blog, which the firm can manage itself, extends those areas with more specific questions, cases and situations. And we keep working on content with them.
- 01
Services
↓→ - 02
Specific problems
↓→ - 03
Content
↓→ - 04
New searches
↓→ - 05
Contact
Services
Answer the intent of someone who needs a lawyer for a specific area.
Blog
Extends each area with real questions and situations, in a format the firm manages itself.
Ongoing work
We keep preparing content to answer new searches and build authority in each area.
Some topics already published on the blog
- What to do if you're arrested
- Pre-trial detention and robbery
- Sexual assault of a minor and prison
- Divorce and joint custody
- Inheritance
- How the Second Chance Law works
- A Second Chance case
- Traffic accidents
Project status
From starting at zero to a foundation ready to build visibility.
The firm started with no website and no presence on Google. We launched the website with technical SEO built in, without yet working on a Google Business Profile, so visibility is built from the website itself and its content.
What's in place
- Website structure: one page per practice area
- Content built around each legal problem, in progress
- Local positioning in Girona from the website itself
- Technical SEO foundation from launch
Ready for how search is changing
Easy to understand, for people and machines.
Beyond traditional SEO, we prepared the information for newer forms of discovery and automated reading: so search engines and assistants can understand who the firm is, what services it offers and how its content is organised.
This makes the information easier to read; it doesn't guarantee appearing in any AI assistant.
- 01A clear service-based architecture
- 02Semantic structure on every page
- 03Structured data about the firm
- 04An llms.txt file with the essential information
From problem to conversation
The whole strategy ends in something simple: talking to the lawyer.
Someone with a legal problem doesn't want to hunt for contact details. The website keeps three routes in view at all times.
- 01
Searches for their problem
↓→ - 02
Finds the page
↓→ - 03
Understands how they can help
↓→ - 04
Gets in touch
↓→ - 05
Talks to Alejandro
Form
To explain the case calmly and in writing.
Direct WhatsApp
An always-visible button to message the firm straight away.
Professional email
The firm's own address, set up alongside the website.
Don't copy the sector's visual language.
Stand apart without losing the seriousness a client needs to trust you.
SEO inside the architecture, not after it.
Every page was created to answer a real need, not added at the end.
A foundation that keeps adding up.
The blog and ongoing content work help win new searches month after month.
Your project
Is your business better than your website shows?
Tell us where you are and what you want to achieve. We'll design the solution around the goal, not around a template.
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