Brava Hàbitat
A website built for search that doesn't feel built for search.
A Roke Studio own project: a platform connecting people planning a renovation in Girona and the Costa Brava with renovation companies in their area. Brand, website and architecture, all new.
- Brand
- Website
- SEO architecture
- Enquiries
- Project
- Brava Hàbitat · own project
- Work
- Brand + Web + SEO
- Area
- Girona and Costa Brava
- Status
- Live and growing
No brand, no track record
Trust had to come before the first enquiry.
A renovation isn't an impulse purchase: there's a significant investment, a fear of getting it wrong and several companies to compare. And Brava Hàbitat started with no brand, no authority and no history. The website had to deal with all of that from the first visit.
What weighs on a renovation
- A significant investment
- Fear of getting it wrong
- Comparing companies
- Many kinds of work
- A long decision
What we didn't have
- Brand
- Authority
- Reviews
- Track record
A new brand that had to earn trust page by page.
The balance
Neither a website made only for Google, nor one made only to look good.
In renovations it's easy to fall into one of two extremes. Brava Hàbitat had to sit in between: with the structure Google needs, and the brand and trust a person needs before letting someone into their home.
SEO only
Lots of pages, lots of towns and lots of text. Google understands it all, but people don't see a brand they can trust.
Brava Hàbitat
A broad structure, a recognisable brand and trust on every page. Useful for Google and for the person deciding.
Looks only
Beautiful photos and little content. It has style, but Google understands little and people are left with their doubts.
How we solved it
A broad architecture, a restrained design
Many pages, all with the same visual calm.
Prices shown where the industry says “it depends”
Guides with indicative price ranges for flats, kitchens, bathrooms and houses.
Answers, not filler
Every page answers a specific question: what's included, what it costs, how long it takes, which permits are needed.
Trust in plain sight
One request, free and with no obligation — stated clearly and visibly.
How people look for a renovation
There isn't one search. There are many questions.
Someone planning a renovation searches for their type of work, their problem, their area, a price or a specific doubt. We studied the competition and the demand before designing, and every important question ended up with its own answer.
What the person is asking → where they find it
“I want to renovate the whole flat”
Full renovations
The service, plus a guide to what a full renovation includes.
“How much does a kitchen renovation cost?”
Price guides
Indicative prices for renovating a flat, a kitchen or a bathroom, or building a house.
“Do I need a building permit?”
Permits
Building permits and the habitability certificate in Girona.
“How long does renovating a flat take?”
Timelines
A guide to what to expect before starting.
“I have a farmhouse or a village house”
Restoration
Restoring masies and renovating village houses in the Empordà.
Opportunities where we could build a more useful answer than the one that already existed.
Architecture
Turning those questions into a website.
The result is a structure of more than thirty pages per language, in Spanish and Catalan, organised into four main groups.
Services
- Full renovations
- Kitchen renovations
- Bathroom renovations
- Interior design
- Construction
- Masia restoration
Prices and timelines
- Renovation quote
- Cost of renovating a flat
- A kitchen
- A bathroom
- Building a house
- How long a flat renovation takes
Permits and guides
- Building permit
- Habitability certificate
- What a full renovation includes
- Village houses in the Empordà
Towns
- Girona
- Figueres
- Olot
- Blanes
- Lloret de Mar
- Platja d'Aro
- Palafrugell
- Begur
- L'Escala
- Roses
An architecture designed to capture very different searches without losing the thread.
Many ways in, one experience
The questions change. Who answers them doesn't.
Someone might arrive through a price guide, a service or their town's page. Whichever way they come in, they find the same brand and the same path to requesting a quote.
How each person arrives
Different doors
- A service
- A price guide
- A permit question
- A town
- A doubt
What they always find
One brand
- The same visual direction
- The same tone
- The same navigation
- The same trust signals
- The same path to a quote
Identity
A brand that has to inspire confidence.
A renovation company needs to convey quality, order, judgement and peace of mind. We built the identity needed to launch the project with that feeling from the first screen.
Brava Habitat
- ◦A symbol next to the name, in an elegant serif
- ◦Cormorant Garamond for headings, DM Sans for comfortable reading
- ◦A palette of sand, stone and gold: warm, material and calm
- ◦Architectural imagery that builds the brand's world
- ◦Plenty of space and a clear hierarchy, even on the longest pages
The website's photos build the brand's visual world; they aren't projects carried out by Brava Hàbitat. We created the identity needed for launch, not a full brand manual.
Service + location
What I need, and where I need it.
A renovation in Begur isn't the same job as one in Olot: the type of home, the owner and the problem to solve all change. That's why each town has its own page with local context, not the same template with a different name.
What I need
The type of work.
Six services, each with its own page.
- +Full renovation
- +Kitchen
- +Bathroom
- +Interior design
- +Construction
- +Masies
Where I need it
The area.
Ten towns in Girona and the Costa Brava with their own page.
- +Girona · Figueres · Olot
- +Blanes · Lloret de Mar
- +Platja d'Aro · Palafrugell · Begur
- +L'Escala · Roses
Local pages that exist because they answer a real intent.
From interest to request
Nobody asks for a quote after reading one sentence.
Before getting in touch, a person needs to understand what's offered, whether it fits their project, where the work is done and what to expect. The whole site leads them to a form designed to start without friction.
- 01
Search
↓→ - 02
Service or area
↓→ - 03
Information
↓→ - 04
Trust
↓→ - 05
Request
Six short steps
It starts with the type of project: full renovation, kitchen, bathroom, interior design, construction or “not sure yet”.
Then, where
The town and postcode of the property.
One request
The project is described once, free and with no obligation.
The form collects the type of project, the location and the scope before a first assessment.
A young asset
The strategy is in place. The results are still maturing.
It's a young project and we won't present it as an established success. The website is published and indexed, it's starting to gain visibility, and the structure can take new pages and guides without being rebuilt.
This asset is still growing.
- 01Website live in Spanish and Catalan
- 02Indexed pages
- 03First signs of visibility
- 04SEO work in progress
- 05Room for new guides and towns
What made the foundation work
SEO, design and conversion in the same website.
How we approach Web + SEO →Study demand before designing.
Real questions decided which pages exist.
A broad architecture that keeps the brand.
More than thirty pages per language that feel like one.
Make everything part of the same website.
SEO, design and the path to a quote aren't separate layers.
Your project
Is your business better than your website shows?
Tell us where you are and what you want to achieve. We'll design the solution around the goal, not around a template.
Tell us about your project ↗