Brava Piscines
Before ranking anything, we had to build something worth ranking.
A Roke Studio own project: brand, bilingual website and SEO architecture created to connect homeowners in Girona and the Costa Brava with the people who build their pool.
- Brand
- Website
- SEO architecture
- Enquiries
- Project
- Brava Piscines · own project
- Work
- Brand + Web + SEO
- Area
- Girona and Costa Brava
- Status
- Live and growing
Starting with nothing
A brand, a website and a strategy, all at once.
There was no company wanting a redesign. We inherited no architecture, authority, content or rankings. Everything had to be built, in the right order.
What we didn't inherit
- Architecture
- Authority
- Content
- Rankings
What we built
- Competitor analysis
- Keyword research
- Typographic logo
- Palette and visual direction
- Website in Spanish and Catalan
- SEO architecture
- Content
- Enquiry form
- Technical setup and indexing
The market first. Everything else after.
The market first
Before the design, understand how people search.
The first question wasn't what to design, but how someone looks for a pool and where the competition is leaving opportunities. The website grew out of that research.
- 01Competitors and what they already covered
- 02Searches and their intent
- 03Services and pool types
- 04Questions before deciding: price, timelines, permits
- 05Comparisons between options
- 06Towns and areas with their own demand
The opportunity
More of the same, or a better answer.
We weren't looking for “easy” searches. We were looking for the ones the competition answered badly or not at all, where there was real room for a better answer.
The usual
More of the same.
What someone looking for a pool in the area tended to find.
- →Generic service pages
- →Little information to decide before calling
- →One or two towns at most
Brava Piscines
A better answer.
A clear page for every important intent, with no pages competing against each other.
- →A page for each service and pool type
- →An indicative price guide
- →Comparisons to help decide
- →Twelve towns with their own local context
- →In Spanish and Catalan
Architecture
Turning research into a website.
The keyword research didn't end in a spreadsheet: it became the structure of the website. Each important intent has a single page answering it, and pages link to each other so Google and people understand the hierarchy.
What the person is looking for → the part of the website that answers
“I want to build a pool”
Girona · Costa Brava
Two main pages: inland Girona, and the coast and second homes.
“How much does a pool cost?”
Price
An indicative price guide, the only page answering that intent.
“Concrete or prefabricated?”
Types and comparisons
Concrete, prefabricated, infinity and custom pools, plus a comparison to help choose.
“Do I need a permit? How long does it take?”
Questions before deciding
Permits, construction timelines and frequently asked questions.
“I have a pool that needs renovating”
Services
Construction, installation, renovation and maintenance, each with its own page.
And also
- Company
- Projects
- Areas we cover
- Town pages
An intent map assigns each search to a single URL so no two pages compete for the same thing. The structure exists in Spanish and Catalan.
Before the quote
Not everyone is ready to ask for a quote.
Many people start much earlier: they want to know what it costs, which type suits them or what paperwork they need. That content can accompany them from the first question to the moment they get in touch.
- 01
Question
↓→ - 02
Useful content
↓→ - 03
Service
↓→ - 04
Trust
↓→ - 05
Contact
Indicative price
For those still working out whether their project is viable.
Comparisons
Concrete or prefabricated, and which pool suits each home.
Practical questions
Permits, timelines and common doubts before deciding.
This is the logic of the project. We can't yet say which pages generate the most enquiries: the project is too young to attribute it.
Service + location
Local pages only where there's real intent.
A service business doesn't have a single search: people look for a pool, and they look for it somewhere specific. Each town has its own page with local context, linked to the main page for its area. No doorway pages, no repeated templates.
Two main areas
- Inland Girona
- Costa Brava
Twelve towns with their own page
- Girona
- Salt
- Figueres
- Olot
- Banyoles
- Santa Coloma de Farners
- Blanes
- Lloret de Mar
- Platja d'Aro
- Palafrugell
- Begur
- Roses
Useful and distinct — not the same page with a different town name.
Visual identity
A brand to hold it all together.
Lots of pages don't have to look like an SEO directory. The identity was designed so a broad architecture would feel like one brand: understated and warm.
Brava Piscines
- ◦A typographic logo: “Brava Piscines” in an elegant serif, no symbol
- ◦Pine green as the main colour, with terracotta accents
- ◦Light stone and sand-white backgrounds instead of the predictable pool blue
- ◦A minimal header: logo, two links and a single quote button
- ◦The same understated template on every page, so a large website doesn't feel like a directory
We created the typographic logo, palette and visual direction for the website. Not a full brand manual.
From content to contact
Every page leads to the same place.
Whether someone arrives from a price question, a comparison or a town page, the next step is always the same: request a quote.
- 01
Search
↓→ - 02
Page
↓→ - 03
Answer
↓→ - 04
Service
↓→ - 05
Form
Three selection steps
Pool type, indicative budget and timeframe — one click each, no free text.
A final contact step
Contact details and town, with privacy consent.
Requests with context
Each request arrives with the information needed to review it.
The form collects pool type, budget, timeframe and town before the request is reviewed.
A project still growing
The results are just starting. The foundation is already there.
We won't pretend this is a mature project. The website is live and indexed and is starting to appear for the searches we targeted. SEO work continues on an architecture designed to keep adding pages.
This case is still being written. We'd rather explain the strategy properly than present an early number as a success.
- 01Website live in Spanish and Catalan
- 02Indexed pages
- 03First appearances for target searches
- 04SEO work in progress
- 05Architecture with room for more
Research before design.
The market decided which pages existed before any thought of colours or screens.
Turn searches into architecture.
Each intent has a single page, and the whole website is organised from there.
Brand and SEO as one website.
Not a design layer on top of an SEO layer: one piece, planned from the start.
Your project
Is your business better than your website shows?
Tell us where you are and what you want to achieve. We'll design the solution around the goal, not around a template.
Tell us about your project ↗